We recently put a blitz on and have over 70% success rate in converting our customers from 'snail' mail to e-mail statements .... in looking at what the customer sees it is easy to spot a IMPROVEMENT to the experience .. Image #1 is the existing e-mail and image #2 is how it can look if we have access to ADD a paragraph of additional info - including a hyper-link to a web page of specials JUST for our customers who subscribe to e-amil statements ( as a thank you )
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