Wednesday, January 27, 2010

Wish # 6029 - Vastly expanded tools for RETAIL Customer tracking

CARQUEST EXPLORIS Wish #6029 - looking at retail cash customer identification in computer system. Many Jobbers have taken the easy ( lazy ) way out and ignoring the benefits of retail customer data.  Our stores and my partners have EMBRACED this and are actively pushing the resource.

BUT - there always seems to be a BUT - there are no real tools for the jobber to work this the data.  Here is a 'partial' list of what is missing ( call # 1054529  Randy Mikesell )
-no retail customer report of any kind
-no stats of the 'skip' rations by clerk to identify clerks not getting retail data
-no stats on by store ( in multi-store ) how many customers identified
-no stats on retail customer purchases of any sort
-no ability to track retail customers by 'optional' phone # ( we are finding MANY cash customers use their cell phones ads their MAIN phone - it is a youth thing

Want to build our retail sales -
-we need ability to send ( with customer approval ) sales notes & tech tips vis e-mail
-we need ability to send snail mail coupons & flyers - based upon sales data

PLEASE -- make this better for our mutual success.

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