Thursday, June 10, 2010

Cash Customers - and Identification


Who - from GPI
Who -from independent Jobbers
Who is an ardent supporter of the IDENTIFICATION of Cash Customers 'system' we have in Exploris????

In J-Con we had nothing
In Exploris we have the makings of a great system -- but I am afraid we are stuck on evolution-innovation for this system. The have some building blocks -- but little is connected ... we can spot data for customer returns ... but apart from that -=-we are missing the KEY ELEMENTS to help us GROW our cash customer business.

We can't pull out existing sales data by INDIVIDUAL cash customer
so that limits us from identifying the fast growing accounts for acknowledgement

We can't flag a INDIVIDUAL cash customer -
so we can't tag that customer with in-house specials

Well -- you get the idea....

Without a complete program --you are finding that many-most stores have STOPPED gathering INDIVIDUAL customer data. And - of course Exploris doesn't make it easy for store mgmt to audit who is successful and who has the excuses of time & effort and has stopped.

It does seem to me that this is a wonderful use for a UNIVERSAL REPORT WRITER - and the ability to GET the data out of Exploris that we put into the box.

IS this a dead issue ????? Does anyone care???? Where do we go from here ????

here is an earlier comment on the same issue --CLICK HERE -- is anyone listening ????

No comments: